On June 10, 2015, a post from www.resource-recycling.com caught our attention and we thought it appropriate to share the video and a few quick insights.
The video features an in-depth tour of the CarbonLITE Industries’ Riverside, California facility that is invested in closed-loop PET recycling. The 60 million dollar facility is able to sort, wash, flake, sterilize, and pelletize food-grade PET to be made into new bottles.
If you’ve ever wondered what happens after ORE ships your baled PET, this video serves as an excellent free tour of a state-of-the-art plastics facility.
As a side note, the fact that this video is up for an Emmy is evidence of two important things:
- Production quality matters when we promote our facilities, because it allows us to educate a larger audience.
- People want to better understand recycling.
As we work to grow our programs and increase volumes, might we consider employing modern production techniques to garner more public attention?
Of course, we don’t all have access to such advanced equipment, but could there be opportunities to work with local colleges and universities to better promote our activities?
People are by nature drawn to the attainment of knowledge and as we all know, the average consumer is lacking in their knowledge of recycling processes—even those of us in the business learn new things daily, of course. But increasing the knowledge base of the average consumer is paramount in improving our recycling centers and ultimately our communities.
Check out the video and rest assured that when ORE moves your material, it meets a similar end.